DIGITAL MARKETING EXECUTIVE

Join a Regional Leader Driving Growth Across Singapore, Malaysia, and China.

We are looking for someone who is enthusiastic, confident and have strong knowledge of the current digital marketing tools to join us as Digital Marketing Executive. From concept to execution, you should be able to lead integrated digital marketing campaigns using existing marketing tools and strategies. You are also responsible for maintaining the company’s online presence and sales by creating and executing successful marketing campaigns. This position has the potential for further career development and satisfying professional challenges and benefits. 

Benefits

• Career development and professional certification support.
• Annual leave and full public holidays (based on Penang State).
• EPF, SOCSO, and statutory benefits.
• Modern office environment with latest digital marketing tools.
• International exposure working with Singapore and China offices.
• Performance-based salary increments and career advancement opportunities.
• Free access to a premium global digital marketing on-demand learning platform.

Responsibilities

• Develop, implement, and optimize Search Engine Marketing (SEM), Social Media Marketing (SMM), and Search Engine Optimization (SEO) strategies to achieve business goals.

• Execute and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), ensuring proper setup, tracking, and performance optimization.

• Conduct keyword research and competitor analysis to improve campaign effectiveness and organic search rankings.

• Perform A/B testing to optimize ads, landing pages, and user journeys.

• Optimize website content, including on-page elements (title tags, meta descriptions, headers) and off-page elements (URL structure, schema markup).

• Perform technical SEO audits to identify and resolve issues affecting website performance.

• Developing and executing link-building strategies to improve domain authority and backlink profile.

• Stay updated with industry trends, algorithm updates, and best practices in SEM, SMM, and SEO.

• Assist in crafting design marketing material.

• Work with the team, and develop regular content for the brands, social media, and company website.

• Able to manage several projects simultaneously.

• Ensure proper reporting of work, in designated reporting format, weekly, monthly, quarterly, and annually.

• Participate in managing projects or sometimes leading various projects, which could involve cross-functional collaboration and the need to adapt to new challenges.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

• Minimum 4 years of experience in SEM, SMM, and SEO with a strong focus on technical aspects of digital advertising.

• Highly proficient in configuring and optimizing ad platforms such as Google Ads Manager, Meta Ads Manager, and LinkedIn Ads Manager.

• Strong understanding of SEO best practices, including on-page and off-page optimization.

• Hands-on experience with analytics tools and digital tools like Google Analytics, SEMrush, or similar.

• Proven ability to manage budgets, bid strategies, and campaign targeting.

• High proficiency in English writing. While proficiency in Mandarin would be a great value add.

• Experienced in using editing tools such as Canva, CapCut and Adobe Photoshop & Illustrator will be a plus.

• Certification in Google Ads, Meta Ads or other relevant platforms is a plus.

Additional Company Information